The Ultimate LinkedIn Content Strategy for Coaches and Service Providers
If You’re Still Posting Without a Plan, Read This
Most Coaches Are Posting - But Not Positioning
A few tips, a motivational quote, a humble brag about your weekend...
That’s not a content strategy. That’s content panic.
The people seeing your posts need more than inspiration. They need to understand your value. They need to know what you’re known for. And they need to trust that you actually know your stuff.
The right content strategy builds that trust before the sales call.
‘It’s not about being everywhere. It’s about being remembered for something.’
Your Content Needs More Than Personality - It Needs Purpose
Personality-driven content is powerful, but if there’s no direction behind it, it can leave people confused about what you actually do.
Your LinkedIn content should position you as an expert and a human being.
That sweet spot is where your stories build connection, your ideas build credibility, and your message stays consistent week after week.
It’s not about being everywhere. It’s about being remembered for something.
You Don’t Need to Post More - You Need a System
If you are feeling burnt out trying to post five times a week with no results, please have my permission to stop.
LinkedIn's most effective coaches and service providers aren’t just active; they are intentional. They have a strategy that works even when life gets busy. They know what their audience needs to hear at every stage of the buyer journey.
Their content isn’t random. It’s recognisable. It’s strategic. It’s repeatable.
And yes, you can build that too with the right support.
You Can’t Convert if You’re Not Clear
Clarity is yout secret weapon.
If your posts are full of buzzwords, vague offers, or calls to action that say ‘DM me!’ with no real context, your dream clients are scrolling right past you.
Your content should speak to the right people in the right way, so they’re already 80% sold before they ever land on a sales call.
It’s not about convincing. It’s about connecting.
If You want to Turn Content Into Clients? you need to Start With Strategy
A strong LinkedIn content strategy doesn’t just make you visible, it makes you valuable.
If you’re ready to stop guessing, stop posting for the algorithm, and start showing up like the expert you are…
It’s time to build a system that does more than get likes. It gets leads.
If you want to help to create a strategy that actually converts?
Book a free visibility call, and let’s map out what’s missing.